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Start up Package: Everything you need to start your own Craft Business
Have the dream, but not the brand yet? The Start-Up Package is for ambitious founders ready to launch a craft business that feels professional, distinctive, and irresistible from day one. This is the ultimate all-in-one package for new makers, bringing together strategy, brand identity, and design in one place.
We’ll guide you through every stage of creating a brand strong enough to stand out on Etsy, Shopify, or at your very first craft fair. From naming your business and defining your customer, to developing your logo, positioning and essential brand strategy foundations, you’ll leave with a complete toolkit ready for launch.
What you’ll receive:
A comprehensive onboarding questionnaire tailored to new businesses
Three consultation calls: one Discovery Call (60 minutes), one vision-planning session (90 minutes), and a post-launch support call (60 minutes)
Business naming: research, up to 5 strong, distinctive name options, with rationale (as per our Business Name Package)
Guidance with setting up a business, exporting and light accounting (for UK businesses only)
Vision, mission and values framework to guide your brand long-term
Comprehensive customer analysis and profiles (minimum 4)
Competitor analysis (minimum 4) and strategic positioning map
Brand messaging and tone of voice guidelines
A full bespoke logo package: 3–5 hand-crafted concepts, mood board, and revisions incl. emblem logo, wordmark, favicon and social media icon (as per our Logo Design Package)
Full brand book incl. colour palette, typography and more
Packaging designs.
Social media brand identitykit and posting guidelines to help you stand out online
Website, landing page, product page and checkout review to build initial credibility and trust
SEO recommendations
Customer journey map
Customer pain point analysis
Comprehensive list of brand recommendations and action points
We’ll stay in touch throughout the process, to ensure that the final outcome is as you imagined.
Though we always aim to exceed expectations, one round of adjustments is offered if you’re unhappy with the final report.
Have the dream, but not the brand yet? The Start-Up Package is for ambitious founders ready to launch a craft business that feels professional, distinctive, and irresistible from day one. This is the ultimate all-in-one package for new makers, bringing together strategy, brand identity, and design in one place.
We’ll guide you through every stage of creating a brand strong enough to stand out on Etsy, Shopify, or at your very first craft fair. From naming your business and defining your customer, to developing your logo, positioning and essential brand strategy foundations, you’ll leave with a complete toolkit ready for launch.
What you’ll receive:
A comprehensive onboarding questionnaire tailored to new businesses
Three consultation calls: one Discovery Call (60 minutes), one vision-planning session (90 minutes), and a post-launch support call (60 minutes)
Business naming: research, up to 5 strong, distinctive name options, with rationale (as per our Business Name Package)
Guidance with setting up a business, exporting and light accounting (for UK businesses only)
Vision, mission and values framework to guide your brand long-term
Comprehensive customer analysis and profiles (minimum 4)
Competitor analysis (minimum 4) and strategic positioning map
Brand messaging and tone of voice guidelines
A full bespoke logo package: 3–5 hand-crafted concepts, mood board, and revisions incl. emblem logo, wordmark, favicon and social media icon (as per our Logo Design Package)
Full brand book incl. colour palette, typography and more
Packaging designs.
Social media brand identitykit and posting guidelines to help you stand out online
Website, landing page, product page and checkout review to build initial credibility and trust
SEO recommendations
Customer journey map
Customer pain point analysis
Comprehensive list of brand recommendations and action points
We’ll stay in touch throughout the process, to ensure that the final outcome is as you imagined.
Though we always aim to exceed expectations, one round of adjustments is offered if you’re unhappy with the final report.