FAQ’S

Because a brand without strategy is just guesswork. A clear strategy gives your business direction - it defines who you are, what makes you different, and how best to reach the people who matter to you.

Brand strategy is the foundation of your business identity and growth. It covers everything from your mission and vision to your customer profiles, positioning, and messaging. Think of it as your roadmap - it shows you where you’re going, why you exist, and how to attract the right customers.

Yes! Knowing your product is one thing, but knowing how to sell it and to whom is another. Strategy connects the dots between your product, your customers, and your market so your offering doesn’t just exist - it thrives.

Perfect. Starting out with a clear brand strategy puts you streets ahead of competitors who are just “winging it.” It helps you avoid costly mistakes, ensures you know your audience from day one, and sets a strong foundation for long-term growth.

Book our start-up package for everything you need to start your business, or get in touch with what you need for a bespoke package.

If your business is established but sales have plateaued or your brand feels inconsistent, strategy will help you reset. We’ll identify where the gaps are, what’s holding you back, and how you can reposition yourself for stronger performance in your market.

We recommend our rebrand package to get you back on track, or get in touch with your exact needs and we’ll put together a bespoke package.

Branding is the visual expression (your logo, colours, design, tone).

Brand strategy is the thinking and planning behind it (why you exist, what you stand for, how you communicate). The strategy informs the visuals.

If you just want a logo, we can create one for you! But a logo by itself won’t create a strong brand. Our job is to ensure your logo (and all your visuals) come from a strategic foundation, so they actually make sense to your customers.

Our logo design package encompasses everything you need for a strong logo design - we analyse your industry and competitors to ensure your logo speaks to your target audience.

We have years working with luxury heritage brands where precision, storytelling and positioning are everything. Now, we bring that expertise to small businesses and start-ups, helping you achieve the same clarity & confidence. We don’t deal in vague theory, we deal in practical, actionable strategy and design.

We can’t promise 10x sales overnight (nobody worth hiring should say that). What I guarantee is clarity, direction, and a strategy grounded in solid research and positioning. With consistent effort, these tools will help you attract more of the right customers.